Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.6% engagement; the median post 0.4%. The one that landed opened with “opening hook”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 2 hashtags per post. 101 words on average.
1.5 posts a week between 5 Oct and 28 Oct.
Your best post earned 5.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening hook”, 0.6% ER.
“bold opening claim”, 0.1% ER.
Promotional posts average 0.4%, educational posts 0.2%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
bold typography with clean lines
Voice
“brand voice”
Recurring marks
- 01bold typography
- 02high-contrast visuals
- 03gold accent (#FFD700)
- 04text overlays
- 05brand logo presence
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on four things.
Hook strengthBest post vs. median 64
Your best post earns 0.6% engagement; the median post 0.4%. The one that landed opened with “opening hook”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
4 of 5 captions ask the reader to do anything. 2 hashtags per post. 101 words on average.
CTA templatesCadencePosts per week 40
1.5 posts a week between 5 Oct and 28 Oct.
Best posting windowsYour best post earned 5.0× the engagement of your weakest.
#1 · 0.6%
bold typography with clean lines
“brand voice”