When buyers ask AI about Australia travel destination planning, Australia is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Lonely Planet is named more often.
The one idea AI attaches to Australia.
Read from the 5 answers that named Australia.
AI links Australia with this more than any other theme, and rarely credits it for winter travel value. The full report shows the exact wording from each answer.
Australia is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Lonely Planet 100% #3.0
- 02 AustraliaYou 83% #1.5
- 03 Google Flights 50% #1.7
- 04 Skyscanner 50% #2.7
- 05 Qantas 50% #4.3
- 06 Booking.com 50% #5.3
Buyers asked. AI answered. Australia was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Australia loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Australia onto first
- The questions to win, in the order to win them
- What to publish on Australia's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: a centred question or greeting overlay that invites a reply, a location label that names the spot on screen.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Our locals love a coastal stroll”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 34 words on average.
8.8 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Our locals love a coastal stroll”, 0.3% ER.
“Good morning, Bronte”, 0.1% ER.
Lifestyle posts average 0.3%, promotional posts 0.2%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single striking subject, centred or low in the frame, sits in wide open space so the place reads at a glance.
Voice
“A warm, playful host who talks straight to you, lets the place do the talking, and ends the thought with a question or a greeting.”
Recurring marks
- 01a centred question or greeting overlay that invites a reply
- 02a location label that names the spot on screen
- 03turquoise water set against warm golden tones
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Australia travel destination planning, Australia is named in 5 of 6 answers.
Australia is second.
- 01 Lonely Planet 100% #3.0
- 02 Australia YOU 83% #1.5
- 03 Google Flights 50% #1.7
- 04 Skyscanner 50% #2.7
- 05 Qantas 50% #4.3
- 06 Booking.com 50% #5.3
Buyers asked. AI answered. Australia was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: a centred question or greeting overlay that invites a reply, a location label that names the spot on screen.
Fix in full reportHook strengthBest post vs. median 64
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Our locals love a coastal stroll”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 33
0 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 34 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.3× the engagement of your weakest.
#1 · 0.3%
A single striking subject, centred or low in the frame, sits in wide open space so the place reads at a glance.
“A warm, playful host who talks straight to you, lets the place do the talking, and ends the thought with a question or a greeting.”