When buyers ask AI about travel and cultural exploration, Atlas Obscura is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Atlas Obscura in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Atlas Obscura.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Atlas Obscura leads. Global Family Travels is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Atlas ObscuraYou 33% #1.0
- 02 Global Family Travels 17% #1.0
- 03 PlanToys 17% #1.0
- 04 Ciao Bambino! 17% #2.0
- 05 Djeco 17% #2.0
- 06 Lonely Planet 17% #2.0
Buyers asked. AI answered. Atlas Obscura was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Atlas Obscura loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
recommending others
- Which of the 17 websites to get Atlas Obscura onto first
- The questions to win, in the order to win them
- What to publish on Atlas Obscura's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “👹 Before creepy toys became a Halloween staple, there were the Boglins.”.
3 carousels, 2 reels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 112 words on average.
17.9 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“👹 Before creepy toys became a Halloween staple, there were…”, 0.2% ER.
“💀Just another ordinary New York City park… with 10,000 bod…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focus on unique and intriguing subjects with a mix of close-ups and wide shots.
Voice
“We inspire wonder and curiosity by sharing intriguing facts, asking thought-provoking questions, and connecting the past to the present.”
Recurring marks
- 01Curious and mysterious themes
- 02Historical and cultural storytelling
- 03Engaging questions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about travel and cultural exploration, Atlas Obscura is named in 2 of 6 answers.
Atlas Obscura leads. Global Family Travels is next.
- 01 Atlas Obscura YOU 33% #1.0
- 02 Global Family Travels 17% #1.0
- 03 PlanToys 17% #1.0
- 04 Ciao Bambino! 17% #2.0
- 05 Djeco 17% #2.0
- 06 Lonely Planet 17% #2.0
Buyers asked. AI answered. Atlas Obscura was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 35
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “👹 Before creepy toys became a Halloween staple, there were the Boglins.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 112 words on average.
CTA templatesCadencePosts per week 95
17.9 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.2%
Focus on unique and intriguing subjects with a mix of close-ups and wide shots.
“We inspire wonder and curiosity by sharing intriguing facts, asking thought-provoking questions, and connecting the past to the present.”