When buyers ask AI about contemporary fashion jewellery, Astrid & Miyu is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Missoma and Monica Vinader are named more often.
The one idea AI attaches to Astrid & Miyu.
Read from the 3 answers that named Astrid & Miyu.
AI links Astrid & Miyu with this more than any other theme, and rarely credits it for fine hoops and studs. The full report shows the exact wording from each answer.
Astrid & Miyu is third. Missoma is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Missoma 83% #1.4
- 02 Monica Vinader 67% #1.5
- 03 Astrid & MiyuYou 50% #2.7
- 04 Pilgrim 33% #2.0
- 05 Mejuri 33% #3.0
- 06 Auree 17% #2.0
Buyers asked. AI answered. Astrid & Miyu was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Astrid & Miyu loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Astrid & Miyu onto first
- The questions to win, in the order to win them
- What to publish on Astrid & Miyu's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: full ear stack shown in one frame, neutral beige or dark gradient backdrops that keep the stone central.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Trust in the stars. The universe has its ways….”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
9.5 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Trust in the stars. The universe has its ways….”, 0.1% ER.
“Repeat after me: there's always space for another piercing.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Jewellery fills the frame on the ear, with the stack running along the cartilage as the focal point.
Voice
“Short, poetic lines about stars and stacking that end in a plain shop instruction.”
Recurring marks
- 01full ear stack shown in one frame
- 02neutral beige or dark gradient backdrops that keep the stone central
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about contemporary fashion jewellery, Astrid & Miyu is named in 3 of 6 answers.
Astrid & Miyu is third. Missoma is named more often.
- 01 Missoma 83% #1.4
- 02 Monica Vinader 67% #1.5
- 03 Astrid & Miyu YOU 50% #2.7
- 04 Pilgrim 33% #2.0
- 05 Mejuri 33% #3.0
- 06 Auree 17% #2.0
Buyers asked. AI answered. Astrid & Miyu was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 29
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: full ear stack shown in one frame, neutral beige or dark gradient backdrops that keep the stone central.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Trust in the stars. The universe has its ways….”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 95
9.5 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 0.1%
Jewellery fills the frame on the ear, with the stack running along the cartilage as the focal point.
“Short, poetic lines about stars and stacking that end in a plain shop instruction.”