When buyers ask AI about pharmaceutical company, AstraZeneca is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to AstraZeneca.
Read from the 5 answers that named AstraZeneca.
AI links AstraZeneca with this more than any other theme, and rarely credits it for maintenance and combination inhalers. The full report shows the exact wording from each answer.
AstraZeneca leads. GSK is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AstraZenecaYou 83% #2.2
- 02 GSK 50% #2.0
- 03 Cipla 33% #1.0
- 04 Boehringer Ingelheim 33% #1.5
- 05 Novartis 33% #2.0
- 06 Sanofi 33% #3.5
Buyers asked. AI answered. AstraZeneca was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
AstraZeneca loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get AstraZeneca onto first
- The questions to win, in the order to win them
- What to publish on AstraZeneca's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: hands-framed or panel-framed headline as a visual motif, logo and programme name held on screen in the opening seconds.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Lung cancer care has advanced, but there is still more to do.”.
3 reels, 1 carousel, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 71 words on average.
5.7 posts a week between 3 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Lung cancer care has advanced, but there is still more to d…”, 0.1% ER.
“Data helps us understand where people are most at risk of l…”, 0.0% ER.
Inspirational posts average 0.1%, educational posts 0.0%: 3.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A clear headline zone on a flat field, with one human face framed in a card or panel beneath it.
Voice
“We speak as an institution that is proud of its people and its science, and we keep the focus on the person behind each statistic.”
Recurring marks
- 01hands-framed or panel-framed headline as a visual motif
- 02logo and programme name held on screen in the opening seconds
- 03magenta or purple highlighted keyword within a headline
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about pharmaceutical company, AstraZeneca is named in 5 of 6 answers.
AstraZeneca leads. GSK is next.
- 01 AstraZeneca YOU 83% #2.2
- 02 GSK 50% #2.0
- 03 Cipla 33% #1.0
- 04 Boehringer Ingelheim 33% #1.5
- 05 Novartis 33% #2.0
- 06 Sanofi 33% #3.5
Buyers asked. AI answered. AstraZeneca was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 13
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: hands-framed or panel-framed headline as a visual motif, logo and programme name held on screen in the opening seconds.
Fix in full reportHook strengthBest post vs. median 45
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Lung cancer care has advanced, but there is still more to do.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 66
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 71 words on average.
CTA templatesCadencePosts per week 95
5.7 posts a week between 3 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.2× the engagement of your weakest.
#1 · 0.1%
A clear headline zone on a flat field, with one human face framed in a card or panel beneath it.
“We speak as an institution that is proud of its people and its science, and we keep the focus on the person behind each statistic.”