When buyers ask AI about athletic footwear and apparel, ASICS is named in 6 of 24 answers.
We put 24 real buyer questions to ChatGPT (Azure) and Google AI and read every answer. Nike and Adidas are named more often.
AI has not described ASICS yet.
Read from the 6 answers that named ASICS.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
ASICS is number 8. Nike is named almost twice as often.
Top brands named across the same 24 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 58% #1.8
- 02 Adidas 50% #2.3
- 03 Under Armour 42% #3.3
- 04 Lululemon 42% #5.5
- 05 New Balance 38% #5.8
- 08 ASICSYou 25% #6.6
Buyers asked. AI answered. ASICS was not in it.
Two of the 18 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
We read 24 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
A post we made for @asics
NayaVo makes it from the brand's own posts — its real product, palette and light. Free, nothing to fill in.
Discover what movement can do for your body and mind #SoundMindSoundBody
Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: ASICS branded microphone flag in street interviews, Bold motivational text overlays.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Sometimes, all it takes is moving your body for your mind.”.
8 reels, 2 carousels across 10 posts. images untested.
1 of 10 captions asks the reader to do anything. 0–2 hashtags per post. 22 words on average.
1.4 posts a week between 23 Jul and 11 Sept.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Sometimes, all it takes is moving your body for your mind.”, 0.4% ER.
“What's one thing movement gives you beyond fitness?”, 0.0% ER.
Inspirational posts average 0.2%, user generated style posts 0.1%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects framed against expansive outdoor landscapes or storefronts, often utilizing leading lines or dynamic diagonal angles to emphasize movement.
Voice
“Inspirational, direct, and mindful. Uses short, punchy sentences that connect physical movement to mental clarity, often speaking directly to the audience with gentle commands like 'Put the phone down' or 'Reboot your system'.”
Recurring marks
- 01ASICS branded microphone flag in street interviews
- 02Bold motivational text overlays
- 03High-contrast athletic apparel
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about athletic footwear and apparel, ASICS is named in 6 of 24 answers.
Discover what movement can do for your body and mind #SoundMindSoundBody
ASICS is number 8. Nike is named almost twice as often.
- 01 Nike 58% #1.8
- 02 Adidas 50% #2.3
- 03 Under Armour 42% #3.3
- 04 Lululemon 42% #5.5
- 05 New Balance 38% #5.8
- 08 ASICS YOU 25% #6.6
Buyers asked. AI answered. ASICS was not in it.
We read 24 answers. You have seen two.
Ten posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: ASICS branded microphone flag in street interviews, Bold motivational text overlays.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Sometimes, all it takes is moving your body for your mind.”.
Hook formulasFormat rangeReel · Carousel · Image 56
8 reels, 2 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 26
1 of 10 captions asks the reader to do anything. 0–2 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 37
1.4 posts a week between 23 Jul and 11 Sept.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.4%
Centered subjects framed against expansive outdoor landscapes or storefronts, often utilizing leading lines or dynamic diagonal angles to emphasize movement.
“Inspirational, direct, and mindful. Uses short, punchy sentences that connect physical movement to mental clarity, often speaking directly to the audience with gentle commands like 'Put the phone down' or 'Reboot your system'.”