When buyers ask AI about Supermarket and grocery shopping, Asda is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Tesco and Sainsbury's are named more often.
The one idea AI attaches to Asda.
Read from the 3 answers that named Asda.
AI links Asda with this more than any other theme, and rarely credits it for price against discounters. The full report shows the exact wording from each answer.
Asda is fourth. Tesco is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Tesco 83% #2.2
- 02 Sainsbury's 67% #3.0
- 03 Aldi 67% #3.2
- 04 AsdaYou 50% #2.7
- 05 Lidl 33% #3.5
- 06 Just Eat 17% #1.0
Buyers asked. AI answered. Asda was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Asda loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Asda onto first
- The questions to win, in the order to win them
- What to publish on Asda's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: Mascots as recurring store characters, Green brand colour paired with festive red and gold.
Your best post earns 1.4% engagement; the median post 0.1%. The one that landed opened with “TODAY'S THE DAY, ARE YOU READY TO WIN?”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 61 words on average.
9.7 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 78× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“TODAY'S THE DAY, ARE YOU READY TO WIN?”, 1.4% ER.
“The fireworks last 10 minutes but thinking about the pie la…”, 0.0% ER.
Promotional posts average 0.8%, product showcase posts 0.0%: 18× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Mascots and staff grouped in the lower half of frame beneath a festive sign or arch, with a bold text line placed mid-frame
Voice
“Playful and festive, talking straight to the shopper like a friend who has spotted a deal.”
Recurring marks
- 01Mascots as recurring store characters
- 02Green brand colour paired with festive red and gold
- 03Large bold WIN or announcement text on screen
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Supermarket and grocery shopping, Asda is named in 3 of 6 answers.
Asda is fourth. Tesco is named more often.
- 01 Tesco 83% #2.2
- 02 Sainsbury's 67% #3.0
- 03 Aldi 67% #3.2
- 04 Asda YOU 50% #2.7
- 05 Lidl 33% #3.5
- 06 Just Eat 17% #1.0
Buyers asked. AI answered. Asda was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: Mascots as recurring store characters, Green brand colour paired with festive red and gold.
Fix in full reportHook strengthBest post vs. median 5
Your best post earns 1.4% engagement; the median post 0.1%. The one that landed opened with “TODAY'S THE DAY, ARE YOU READY TO WIN?”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 95
9.7 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 78× the engagement of your weakest.
#1 · 1.4%
Mascots and staff grouped in the lower half of frame beneath a festive sign or arch, with a bold text line placed mid-frame
“Playful and festive, talking straight to the shopper like a friend who has spotted a deal.”