When buyers ask AI about art news and media, ARTnews is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names ARTnews in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named ARTnews.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
ARTnews leads. Ditto Music is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ARTnewsYou 33% #1.0
- 02 Ditto Music 17% #1.0
- 03 Frieze 17% #1.0
- 04 Artforum 17% #2.0
- 05 Artnet 17% #2.0
- 06 DistroKid 17% #2.0
Buyers asked. AI answered. ARTnews was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ARTnews loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 28 websites to get ARTnews onto first
- The questions to win, in the order to win them
- What to publish on ARTnews's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: text overlays, professional photography.
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “MoMA, Centre Pompidou, and M+ Will Treat Their Holdings as One Collection in Unprecedented Alliance”.
2 carousels, 2 images, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 119 words on average.
4.9 posts a week between 29 Oct and 5 Nov.
Your best post earned 24× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“MoMA, Centre Pompidou, and M+ Will Treat Their Holdings as …”, 0.8% ER.
“After Galliano Firestorm, Met Plans New Costume Institute E…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently professional with a mix of centered and rule-of-thirds compositions, often featuring prominent subjects.
Voice
“A professional and authoritative voice that conveys respect and admiration for the art world and its contributors.”
Recurring marks
- 01text overlays
- 02professional photography
- 03focus on art and cultural figures
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about art news and media, ARTnews is named in 2 of 6 answers.
ARTnews leads. Ditto Music is next.
- 01 ARTnews YOU 33% #1.0
- 02 Ditto Music 17% #1.0
- 03 Frieze 17% #1.0
- 04 Artforum 17% #2.0
- 05 Artnet 17% #2.0
- 06 DistroKid 17% #2.0
Buyers asked. AI answered. ARTnews was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: text overlays, professional photography.
Fix in full reportHook strengthBest post vs. median 6
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “MoMA, Centre Pompidou, and M+ Will Treat Their Holdings as One Collection in Unprecedented Alliance”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 119 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 29 Oct and 5 Nov.
Best posting windowsYour best post earned 24× the engagement of your weakest.
#1 · 0.8%
Consistently professional with a mix of centered and rule-of-thirds compositions, often featuring prominent subjects.
“A professional and authoritative voice that conveys respect and admiration for the art world and its contributors.”