Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: bold color palette, text overlays on product-focused imagery.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Swipe for the 4-step fix”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 52 words on average.
2.5 posts a week between 15 Oct and 29 Oct.
Your best post earned 5.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Swipe for the 4-step fix”, 0.1% ER.
“Is your resin acting weird lately?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“friendly, instructional”
Recurring marks
- 01bold color palette
- 02text overlays on product-focused imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: bold color palette, text overlays on product-focused imagery.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Swipe for the 4-step fix”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 84
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 56
2.5 posts a week between 15 Oct and 29 Oct.
Best posting windowsYour best post earned 5.2× the engagement of your weakest.
#1 · 0.1%
“friendly, instructional”