Prepared for ARS TECHNICAChecked 3 Nov 2026

N°01 · AI visibility index Market · IndiaAsked · ChatGPT, Gemini

Ars Technica

@arstechnica · 45.3K followers

When buyers ask AI about tech news media, Ars Technica is not in the answers yet.

Inc42 is named in 33% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.

Answers naming Ars Technica

00 /6

Open ground in every answer

ChatGPT · 0 / 3Gemini · 0 / 3

Visibility

Share of AI answers that name Ars Technica

Average position

Open

Rank is set once AI names you

Sentiment

Neutral

No mentions yet, so nothing negative

What AI says about you

AI has not described Ars Technica yet.

Nothing to read yet. This fills in as soon as AI names Ars Technica.

AI has not formed a view of Ars Technica yet. Your story is

Unwritten.

Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.

Who AI names instead

22 other brands

named across the 6 answers where Ars Technica was not.

Inc4233%TechObserver33%Cisco17%

What gets Ars Technica its first mention

The 6 questions to win, ranked by how easy they are
The websites AI read before it answered
What to publish so AI can name Ars Technica

Who AI recommends

Inc42 leads. Ars Technica can enter with one mention.

Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.

RankBrandShareAvg. pos

01 Inc42 33% #5.0
02 TechObserver 33% #7.0
03 Cisco 17% #1.0
04 Gadgets 360 17% #1.0
05 MediaNama 17% #1.0
···
— Ars TechnicaYou 0% Not named

See all 22 brands AI recommends

Where you were missing

Buyers asked. AI answered. Ars Technica was not in it.

Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.

Q.01Ars Technica not named

“Which technology news publication feature would help a policy researcher compare regulatory impacts across sectors?”

Q.02Ars Technica not named

“What should I use for staying updated on the latest tech policy developments in India while balancing in-depth analysis?”

Where the gaps are

Ars Technica is missing from every kind of question buyers ask.

All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.

Asking which brand to buy0 of 2
Shopping for a specific need0 of 1
Deciding what to look for0 of 1
Comparing brands0 of 1
Asking for someone like them0 of 1

How to close them · in the full report

35websites AI read while
recommending others

Which of the 35 websites to get Ars Technica onto first
The questions to win, in the order to win them
What to publish on Ars Technica's own site and Instagram

Unlock every gap

Sealed · in the full AI report

We read 6 answers. You have seen two of them.

The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.

See every competitor and answer

more brands were recommended instead, beyond the 5 shown above

more questions beyond the 2 shown above, with full answers and what to fix

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

45.3K

Followers

0.6%

Best post ER

0.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: bold typography overlays, logo placement.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.6% engagement; the median post 0.1%.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

3 of 5 captions ask the reader to do anything. 0 hashtags per post. 200 words on average.

CTA templates

Cadence

Posts per week

5.9 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 11× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.6% ERImage · 29 Oct 2026

Why it worked

01clearly identifies technical details of the subject
02high-contrast visual that highlights spacecraft features
03proper attribution watermark (MAXAR)

272 likes10 comments

#2 · 0.3% ER

text overlay on image

#3 · 0.1% ER

comparative_analysis

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Weakest

“headline overlay”, 0.1% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.19share of frame

#000000100%

#4B4B4B75%

#1C1C1C50%

#6E6E6E50%

#8A8A8A50%

#C0C0C050%

Look

text_overlay on image with brandinghigh-contrast editorial image in industrial/tech settings

artificial/industrial or studio space lighting with strong contrast

Voice

“authoritative”

Avg caption

200 words

Language

English

tech policy and ethicsspace tech contextindustry developmentsconsumer tech analysis

Recurring marks

01bold typography overlays
02logo placement
03dark editorial mood

Subjects, by frequency

robotics

spacecraft

space technology

consumer tech

policy

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

Answered.

AI visibility

Every question we asked the AI platforms, who came up instead of you, and what to publish to change it.

nayavo.

Checked 3 Nov 2026

N°01 · AI visibilityIndia

Ars Technica · @arstechnica · 45.3K

When buyers ask AI about tech news media, Ars Technica is not in the answers yet.

0/6

answers name Ars Technica

ChatGPT 0/3Gemini 0/3

Visibility

Avg. pos

—

Sentiment

Neutral

01What AI says about you

AI has not formed a view of Ars Technica yet.

Unwritten.

Named instead · 22 brands

Inc42 33%TechObserver 33%Cisco 17%

02Who AI recommends

Inc42 leads. Ars Technica can enter with one mention.

01 Inc42 33% #5.0
02 TechObserver 33% #7.0
03 Cisco 17% #1.0
04 Gadgets 360 17% #1.0
05 MediaNama 17% #1.0
— Ars Technica YOU 0% Not named

See all 22 brands AI recommends

03Where you were missing

Buyers asked. AI answered. Ars Technica was not in it.

“Which technology news publication feature would help a policy researcher compare regulatory impacts across sectors?”

Q.01Ars Technica not named

“What should I use for staying updated on the latest tech policy developments in India while balancing in-depth analysis?”

Q.02Ars Technica not named

more questions where AI named other brands. Sealed.

04Where the gaps are

Every kind of question, and how often AI named you.

Asking which brand to buy0 of 2
Shopping for a specific need0 of 1
Deciding what to look for0 of 1
Comparing brands0 of 1
Asking for someone like them0 of 1

35websites AI read while recommending others — which to get onto first, in the full report

Sealed in the full AI report

We read 6 answers. You have seen two.

more brands named instead

Seven posts, scored on five things.

41/100

45.3K

Followers

0.6%

Best post ER

0.1%

Median ER

05Scorecard · tap to open

Visual identityPalette, layout, marks 19

A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: bold typography overlays, logo placement.

Fix in full report

Hook strengthBest post vs. median 23

Your best post earns 0.6% engagement; the median post 0.1%.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are images. reels and carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 46

3 of 5 captions ask the reader to do anything. 0 hashtags per post. 200 words on average.

CTA templates

CadencePosts per week 95

5.9 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

06Posts that worked

Your best post earned 11× the engagement of your weakest.

#1 · 0.6%

The hook

“Untitled”

Image · 29 Oct 2026 · 272 likes

01clearly identifies technical details of the subject

02high-contrast visual that highlights spacecraft features

03proper attribution watermark (MAXAR)

#2 · 0.3% ER

text overlay on image

#3 · 0.1% ER

comparative_analysis

07All 5 posts, by engagement

28 Oct3 Nov

Weakest · “headline overlay”, 0.1% ER.

08Brand signature

100%

75%

50%

text_overlay on image with brandinghigh-contrast editorial image in industrial/tech settings

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Answered.Every AI question and what to publish

Full report for @arstechnica

5 fixes · competitors · AI answers

Start free trial