When buyers ask AI about higher education, Arizona State University is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Arizona State University.
Read from the 6 answers that named Arizona State University.
AI links Arizona State University with this more than any other theme, and rarely credits it for student-centered programs. The full report shows the exact wording from each answer.
Arizona State University leads. University of Arizona is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Arizona State UniversityYou 100% #1.3
- 02 University of Arizona 50% #1.7
- 03 Northern Arizona University 33% #3.0
- 04 ASU 17% #1.0
- 05 TGen 17% #3.0
Arizona State University loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Arizona State University onto first
- The questions to win, in the order to win them
- What to publish on Arizona State University's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.48). Recurring marks: use of vibrant colors, text overlays with event details.
Your best post earns 4.0% engagement; the median post 0.1%. The one that landed opened with “On what would have been his 50th birthday”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
12.0 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 52× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“On what would have been his 50th birthday”, 4.0% ER.
“What brings an ASU Vogue ad to life?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on people and key visual elements such as sports uniforms, scientific equipment, and event settings.
Voice
“A confident and inspiring voice that highlights achievements, asks engaging questions, and encourages community participation.”
Recurring marks
- 01use of vibrant colors
- 02text overlays with event details
- 03focus on people and key visual elements
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about higher education, Arizona State University is named in 6 of 6 answers.
Arizona State University leads. University of Arizona is next.
- 01 Arizona State University YOU 100% #1.3
- 02 University of Arizona 50% #1.7
- 03 Northern Arizona University 33% #3.0
- 04 ASU 17% #1.0
- 05 TGen 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 48
A 6-colour palette held across 7 posts (consistency 0.48). Recurring marks: use of vibrant colors, text overlays with event details.
Fix in full reportHook strengthBest post vs. median 3
Your best post earns 4.0% engagement; the median post 0.1%. The one that landed opened with “On what would have been his 50th birthday”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 95
12.0 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 52× the engagement of your weakest.
#1 · 4.0%
Centered compositions with a focus on people and key visual elements such as sports uniforms, scientific equipment, and event settings.
“A confident and inspiring voice that highlights achievements, asks engaging questions, and encourages community participation.”