When buyers ask AI about Outdoor recreation gear, Arc'teryx is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Arc'teryx in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Arc'teryx.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Arc'teryx leads. Patagonia is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Arc'teryxYou 67% #2.0
- 02 Patagonia 50% #1.7
- 03 Black Diamond 50% #2.0
- 04 Rab 50% #3.7
- 05 Petzl 33% #2.5
- 06 The North Face 33% #3.0
Buyers asked. AI answered. Arc'teryx was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Arc'teryx loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 11 websites to get Arc'teryx onto first
- The questions to win, in the order to win them
- What to publish on Arc'teryx's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Designing for what comes next, it all starts with making the most of what we have.”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
13.5 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Designing for what comes next, it all starts with making th…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Mostly third-person framing for athlete action, with occasional brand-led or first-person storytelling.”
Recurring marks
- 01Named athlete features with concise descriptions of action
- 02Video-creator credits in action-post captions
- 03A mix of athlete-in-action moments and purpose-led storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Outdoor recreation gear, Arc'teryx is named in 4 of 6 answers.
Arc'teryx leads. Patagonia is next.
- 01 Arc'teryx YOU 67% #2.0
- 02 Patagonia 50% #1.7
- 03 Black Diamond 50% #2.0
- 04 Rab 50% #3.7
- 05 Petzl 33% #2.5
- 06 The North Face 33% #3.0
Buyers asked. AI answered. Arc'teryx was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 71
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Designing for what comes next, it all starts with making the most of what we have.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 95
13.5 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.3× the engagement of your weakest.
#1 · 0.0%
“Mostly third-person framing for athlete action, with occasional brand-led or first-person storytelling.”