Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: high-contrast orange CTA buttons, thematic underwater backgrounds for sales.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Staying hydrated has become so easy for our family. 💙”.
5 reels, 3 carousels, 2 images across 10 posts.
10 of 10 captions ask the reader to do anything. 0–6 hashtags per post. 55 words on average.
2.3 posts a week between 1 Aug and 31 Aug.
Your best post earned 5.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Staying hydrated has become so easy for our family. 💙”, 0.1% ER.
“All AquaTru systems are now 15% off for a limited time.”, 0.0% ER.
User generated style posts average 0.1%, promotional posts 0.1%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered product placement on clean kitchen countertops or desks, balanced with lifestyle elements and clear, high-contrast text overlays.
Voice
“Friendly, encouraging, and highly routine-focused. Uses short, spaced paragraphs with clean bullet points and a mix of water-themed emojis to highlight effortless lifestyle upgrades.”
Recurring marks
- 01high-contrast orange CTA buttons
- 02thematic underwater backgrounds for sales
- 03clean rounded text overlay cards
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: high-contrast orange CTA buttons, thematic underwater backgrounds for sales.
Fix in full reportHook strengthBest post vs. median 39
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Staying hydrated has become so easy for our family. 💙”.
Hook formulasFormat rangeReel · Carousel · Image 95
5 reels, 3 carousels, 2 images across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 90
10 of 10 captions ask the reader to do anything. 0–6 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 54
2.3 posts a week between 1 Aug and 31 Aug.
Best posting windowsYour best post earned 5.8× the engagement of your weakest.
#1 · 0.1%
Centered product placement on clean kitchen countertops or desks, balanced with lifestyle elements and clear, high-contrast text overlays.
“Friendly, encouraging, and highly routine-focused. Uses short, spaced paragraphs with clean bullet points and a mix of water-themed emojis to highlight effortless lifestyle upgrades.”