When buyers ask AI about professional lighting equipment, Aputure is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Aputure in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Aputure.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Aputure leads. Godox is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AputureYou 67% #2.0
- 02 Godox 50% #1.0
- 03 Digitek 50% #2.0
- 04 Nanlite 50% #2.3
- 05 Hiffin 50% #3.7
- 06 Neewer 33% #2.5
Buyers asked. AI answered. Aputure was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Aputure loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 9 websites to get Aputure onto first
- The questions to win, in the order to win them
- What to publish on Aputure's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.31). Recurring marks: bright brand blues and whites, film-strip motif or typography overlays.
Your best post earns 1.6% engagement; the median post 0.1%.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 10 words on average.
4.4 posts a week between 26 Oct and 3 Nov.
Your best post earned 7363× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Intro by presenter”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bright brand blues and whites
- 02film-strip motif or typography overlays
- 03on-screen text overlays consistently used
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about professional lighting equipment, Aputure is named in 4 of 6 answers.
Aputure leads. Godox is next.
- 01 Aputure YOU 67% #2.0
- 02 Godox 50% #1.0
- 03 Digitek 50% #2.0
- 04 Nanlite 50% #2.3
- 05 Hiffin 50% #3.7
- 06 Neewer 33% #2.5
Buyers asked. AI answered. Aputure was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 8 posts (consistency 0.31). Recurring marks: bright brand blues and whites, film-strip motif or typography overlays.
Fix in full reportHook strengthBest post vs. median 5
Your best post earns 1.6% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 26 Oct and 3 Nov.
Best posting windowsYour best post earned 7363× the engagement of your weakest.
#1 · 1.6%
“brand”