When buyers ask AI about podcast discovery and listening, Apple Podcasts is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Apple Podcasts.
Read from the 6 answers that named Apple Podcasts.
AI links Apple Podcasts with this more than any other theme, and rarely credits it for strong alternative. The full report shows the exact wording from each answer.
Apple Podcasts leads. Spotify is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Apple PodcastsYou 100% #1.7
- 02 Spotify 100% #1.5
- 03 Pocket Casts 50% #2.7
- 04 YouTube 33% #3.0
Apple Podcasts loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Apple Podcasts onto first
- The questions to win, in the order to win them
- What to publish on Apple Podcasts's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: White burned-in subtitles on every shot, Hosts and guests named by handle in the caption.
Your best post earns 3.4% engagement; the median post 1.1%. The one that landed opened with “mindset is everything”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 31 words on average.
8.8 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 36× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“mindset is everything”, 3.4% ER.
“Swipe for Hollywood insider gossip”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Speaker centred in a vertical medium close-up with the microphone in the foreground, so the conversation feels close and direct.
Voice
“Curious and conversational, opening on a question and then naming the hosts and guests like friends.”
Recurring marks
- 01White burned-in subtitles on every shot
- 02Hosts and guests named by handle in the caption
- 03Vertical reels opening on a question or bold line
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about podcast discovery and listening, Apple Podcasts is named in 6 of 6 answers.
Apple Podcasts leads. Spotify is next.
- 01 Apple Podcasts YOU 100% #1.7
- 02 Spotify 100% #1.5
- 03 Pocket Casts 50% #2.7
- 04 YouTube 33% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: White burned-in subtitles on every shot, Hosts and guests named by handle in the caption.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 3.4% engagement; the median post 1.1%. The one that landed opened with “mindset is everything”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 36× the engagement of your weakest.
#1 · 3.4%
Speaker centred in a vertical medium close-up with the microphone in the foreground, so the conversation feels close and direct.
“Curious and conversational, opening on a question and then naming the hosts and guests like friends.”