When buyers ask AI about digital book marketplace, Apple Books is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Kobo is named more often.
AI names Apple Books in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Apple Books.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Apple Books is second. Kobo is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Kobo 50% #3.0
- 02 Apple BooksYou 33% #1.0
- 03 Audible 33% #1.0
- 04 The StoryGraph 33% #2.0
- 05 Scribd 33% #3.5
- 06 Storytel 33% #3.5
Buyers asked. AI answered. Apple Books was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Apple Books loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 28 websites to get Apple Books onto first
- The questions to win, in the order to win them
- What to publish on Apple Books's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.58). Recurring marks: text overlays, thematic backgrounds.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “In the mood for something truly terrifying?”.
3 carousels, 2 images across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.
4.4 posts a week between 29 Oct and 6 Nov.
Your best post earned 7.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“In the mood for something truly terrifying?”, 0.1% ER.
“Which title has you ready to try something new?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional, centered compositions with a mix of grid layouts for showcasing multiple products.
Voice
“We speak directly to our audience, blending a friendly and engaging tone with a touch of intrigue to spark curiosity and connection.”
Recurring marks
- 01text overlays
- 02thematic backgrounds
- 03high-quality book cover displays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about digital book marketplace, Apple Books is named in 2 of 6 answers.
Apple Books is second. Kobo is named more often.
- 01 Kobo 50% #3.0
- 02 Apple Books YOU 33% #1.0
- 03 Audible 33% #1.0
- 04 The StoryGraph 33% #2.0
- 05 Scribd 33% #3.5
- 06 Storytel 33% #3.5
Buyers asked. AI answered. Apple Books was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 58
A 6-colour palette held across 7 posts (consistency 0.58). Recurring marks: text overlays, thematic backgrounds.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “In the mood for something truly terrifying?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 92
4.4 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 7.6× the engagement of your weakest.
#1 · 0.1%
Professional, centered compositions with a mix of grid layouts for showcasing multiple products.
“We speak directly to our audience, blending a friendly and engaging tone with a touch of intrigue to spark curiosity and connection.”