When buyers ask AI about Business process automation software, Appian is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Pega is named more often.
The one idea AI attaches to Appian.
Read from the 3 answers that named Appian.
AI links Appian with this more than any other theme, and rarely credits it for process mining. The full report shows the exact wording from each answer.
Appian is second. Pega is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Pega 67% #2.2
- 02 AppianYou 50% #1.7
- 03 Kissflow 33% #1.0
- 04 ServiceNow 17% #1.0
- 05 Zycus 17% #1.0
- 06 Camunda 17% #2.0
Buyers asked. AI answered. Appian was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Appian loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Appian onto first
- The questions to win, in the order to win them
- What to publish on Appian's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: blue palette anchored by near-black and off-white, event name and city as the recap line.
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “That's a wrap on Appian Around the World Bogotá!”.
5 of 5 posts are carousels. reels and images untested.
2 of 5 captions ask the reader to do anything. 3–6 hashtags per post. 54 words on average.
16.2 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“That's a wrap on Appian Around the World Bogotá!”, 0.6% ER.
“At #AppianGovernment 2026, we brought the future of Governm…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
People standing in a row or face to face in front of a blue LED or partner-logo backdrop, with the event identity visible behind them
Voice
“A polished corporate voice that thanks the people in the room, names the event, and points to what comes next, always framed around AI and process automation.”
Recurring marks
- 01blue palette anchored by near-black and off-white
- 02event name and city as the recap line
- 03partner logos visible in frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Business process automation software, Appian is named in 3 of 6 answers.
Appian is second. Pega is named more often.
- 01 Pega 67% #2.2
- 02 Appian YOU 50% #1.7
- 03 Kissflow 33% #1.0
- 04 ServiceNow 17% #1.0
- 05 Zycus 17% #1.0
- 06 Camunda 17% #2.0
Buyers asked. AI answered. Appian was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: blue palette anchored by near-black and off-white, event name and city as the recap line.
Fix in full reportHook strengthBest post vs. median 53
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “That's a wrap on Appian Around the World Bogotá!”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 60
2 of 5 captions ask the reader to do anything. 3–6 hashtags per post. 54 words on average.
CTA templatesCadencePosts per week 95
16.2 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.0× the engagement of your weakest.
#1 · 0.6%
People standing in a row or face to face in front of a blue LED or partner-logo backdrop, with the event identity visible behind them
“A polished corporate voice that thanks the people in the room, names the event, and points to what comes next, always framed around AI and process automation.”