When buyers ask AI about gym membership, Anytime Fitness is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Anytime Fitness.
Read from the 5 answers that named Anytime Fitness.
AI links Anytime Fitness with this more than any other theme, and rarely credits it for less crowded off-peak. The full report shows the exact wording from each answer.
Anytime Fitness leads. Cult.fit is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Anytime FitnessYou 83% #1.4
- 02 Cult.fit 83% #2.0
- 03 Gold's Gym 67% #2.8
- 04 Talwalkars 33% #1.5
Buyers asked. AI answered. Anytime Fitness was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Anytime Fitness loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Anytime Fitness onto first
- The questions to win, in the order to win them
- What to publish on Anytime Fitness's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: purple and white colour blocking, bold white sans-serif headlines.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “I can't workout for 2 hours.”.
3 carousels, 1 reel, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
4.3 posts a week between 29 Oct and 6 Nov.
Your best post earned 1.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“I can't workout for 2 hours.”, 0.2% ER.
“The only thing scarier than Halloween?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Text-led slides built from a bold headline or quote with one oversized graphic or subject centred beneath it.
Voice
“Friendly coach talking directly to you, with a light joke and an encouraging push to show up.”
Recurring marks
- 01purple and white colour blocking
- 02bold white sans-serif headlines
- 03teal accent word for emphasis
- 04small white logo placed in a corner
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gym membership, Anytime Fitness is named in 5 of 6 answers.
Anytime Fitness leads. Cult.fit is next.
- 01 Anytime Fitness YOU 83% #1.4
- 02 Cult.fit 83% #2.0
- 03 Gold's Gym 67% #2.8
- 04 Talwalkars 33% #1.5
Buyers asked. AI answered. Anytime Fitness was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: purple and white colour blocking, bold white sans-serif headlines.
Fix in full reportHook strengthBest post vs. median 76
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “I can't workout for 2 hours.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 29 Oct and 6 Nov.
Best posting windowsYour best post earned 1.5× the engagement of your weakest.
#1 · 0.2%
Text-led slides built from a bold headline or quote with one oversized graphic or subject centred beneath it.
“Friendly coach talking directly to you, with a light joke and an encouraging push to show up.”