Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: prominent product display in lifestyle contexts, cow imagery or branding tied to Desi Cow Ghee.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “store launch celebration”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 4–11 hashtags per post. 62 words on average.
1.5 posts a week between 8 Oct and 1 Nov.
Your best post earned 5.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“store launch celebration”, 0.2% ER.
“nostalgia”, 0.0% ER.
Promotional posts average 0.2%, product showcase posts 0.1%: 3.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“gentle, heritage-infused, family-oriented”
Recurring marks
- 01prominent product display in lifestyle contexts
- 02cow imagery or branding tied to Desi Cow Ghee
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: prominent product display in lifestyle contexts, cow imagery or branding tied to Desi Cow Ghee.
Fix in full reportHook strengthBest post vs. median 25
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “store launch celebration”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 4–11 hashtags per post. 62 words on average.
CTA templatesCadencePosts per week 38
1.5 posts a week between 8 Oct and 1 Nov.
Best posting windowsYour best post earned 5.0× the engagement of your weakest.
#1 · 0.2%
“gentle, heritage-infused, family-oriented”