Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.16). Recurring marks: text overlays on posters, brand color palette alignment.
Your best post earns 1.5% engagement; the median post 0.2%. The one that landed opened with “text overlays”.
3 reels, 1 image, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 56 words on average.
0.8 posts a week between 18 Sept and 4 Nov. Less than one post a week.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlays”, 1.5% ER.
“text overlay on screen”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered subject with foreground emphasis
Voice
“engaging, inclusive”
Recurring marks
- 01text overlays on posters
- 02brand color palette alignment
- 03Oktoberfest motif
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesEight posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 8 posts (consistency 0.16). Recurring marks: text overlays on posters, brand color palette alignment.
Fix in full reportHook strengthBest post vs. median 15
Your best post earns 1.5% engagement; the median post 0.2%. The one that landed opened with “text overlays”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 56 words on average.
CTA templatesCadencePosts per week 26
0.8 posts a week between 18 Sept and 4 Nov. Less than one post a week.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 1.5%
centered subject with foreground emphasis
“engaging, inclusive”