Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “opening bold claim”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 9–11 hashtags per post. 33 words on average.
0.1 posts a week between 14 Apr and 22 Jan. Less than one post a week.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening bold claim”, 0.8% ER.
“opening line expresses brand affinity”, 0.0% ER.
Extracted from the frames and captions, not from a brief.
product-forward with lifestyle context; occasional hands-on usage
“consistent brand voice”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesYour best post earns 0.8% engagement; the median post 0.1%. The one that landed opened with “opening bold claim”.
Hook formulas5 of 5 posts are reels. carousels and images untested.
Formats to test1 of 5 captions asks the reader to do anything. 9–11 hashtags per post. 33 words on average.
CTA templates0.1 posts a week between 14 Apr and 22 Jan. Less than one post a week.
Best posting windowsproduct-forward with lifestyle context; occasional hands-on usage
“consistent brand voice”