Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Our family had the time of our lives”.
3 carousels, 1 image, 1 reel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
2.6 posts a week between 13 Oct and 26 Oct.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Our family had the time of our lives”, 0.3% ER.
“If diving scares you.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A candid, conversational voice: start with the thought you would say out loud, add a personal detail, and let warmth, humor, or conviction carry the point.”
Recurring marks
- 01Candid first-person captions grounded in personal experience
- 02Blunt, attention-grabbing openings that can turn playful or serious
- 03Warm, informal thanks and tags for people involved
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on four things.
Hook strengthBest post vs. median 29
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Our family had the time of our lives”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 60
2.6 posts a week between 13 Oct and 26 Oct.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.3%
“A candid, conversational voice: start with the thought you would say out loud, add a personal detail, and let warmth, humor, or conviction carry the point.”