Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: text overlays on frame when present, location cues in caption like Amsterdam.
Your best post earns 1.9% engagement; the median post 1.1%. The one that landed opened with “text_overlay_on_frame”.
4 carousels, 1 reel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 7 words on average.
0.1 posts a week between 24 May and 29 Jan. Less than one post a week.
Your best post earned 3.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlay_on_frame”, 1.9% ER.
“story”, 0.5% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
leading lines guiding toward canal streets and cyclists; cityscape framing
Voice
“neutral to warm, accessible”
Recurring marks
- 01text overlays on frame when present
- 02location cues in caption like Amsterdam
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: text overlays on frame when present, location cues in caption like Amsterdam.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 1.9% engagement; the median post 1.1%. The one that landed opened with “text_overlay_on_frame”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 7 words on average.
CTA templatesCadencePosts per week 15
0.1 posts a week between 24 May and 29 Jan. Less than one post a week.
Best posting windowsYour best post earned 3.8× the engagement of your weakest.
#1 · 1.9%
leading lines guiding toward canal streets and cyclists; cityscape framing
“neutral to warm, accessible”