Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 9 posts (consistency 0.80). Recurring marks: branded cue cards and mugs, high-visibility safety gear with hard hats.
Your best post earns 2.4% engagement; the median post 0.5%. The one that landed opened with “Through structured, practice-based training...”.
9 of 9 posts are reels. carousels and images untested.
9 of 9 captions ask the reader to do anything. 4–5 hashtags per post. 55 words on average.
1.0 posts a week between 24 Jun and 25 Aug.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 9 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Through structured, practice-based training...”, 2.4% ER.
“How do you balance...”, 0.2% ER.
Behind the scenes posts average 2.3%, educational posts 0.3%: 8.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered medium close-ups and balanced multi-person interview setups framed symmetrically within clean office or industrial environments.
Voice
“Professional, authoritative, yet accessible. We speak from the perspective of industry leaders ('our operations', 'our academy') using structured, clear English to discuss technical excellence and safety.”
Recurring marks
- 01branded cue cards and mugs
- 02high-visibility safety gear with hard hats
- 03clean, high-contrast subtitle overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesNine posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 9 posts (consistency 0.80). Recurring marks: branded cue cards and mugs, high-visibility safety gear with hard hats.
Fix in full reportHook strengthBest post vs. median 21
Your best post earns 2.4% engagement; the median post 0.5%. The one that landed opened with “Through structured, practice-based training...”.
Hook formulasFormat rangeReel · Carousel · Image 20
9 of 9 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 95
9 of 9 captions ask the reader to do anything. 4–5 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 30
1.0 posts a week between 24 Jun and 25 Aug.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 2.4%
Centered medium close-ups and balanced multi-person interview setups framed symmetrically within clean office or industrial environments.
“Professional, authoritative, yet accessible. We speak from the perspective of industry leaders ('our operations', 'our academy') using structured, clear English to discuss technical excellence and safety.”