When buyers ask AI about insurance services, American Family Insurance is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. State Farm and USAA are named more often.
AI names American Family Insurance in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named American Family Insurance.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
American Family Insurance is sixth. State Farm is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 State Farm 67% #3.0
- 02 USAA 67% #4.2
- 03 Amica 50% #1.3
- 04 Travelers 50% #6.0
- 05 Progressive 50% #6.3
- 06 American Family InsuranceYou 33% #6.0
Buyers asked. AI answered. American Family Insurance was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
American Family Insurance loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
recommending others
- Which of the 23 websites to get American Family Insurance onto first
- The questions to win, in the order to win them
- What to publish on American Family Insurance's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.57). Recurring marks: bold text overlays, integration of brand logo.
Your best post earns 1.3% engagement; the median post 0.2%. The one that landed opened with “bold text overlay”.
3 reels, 2 images across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 15 words on average.
5.8 posts a week between 24 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 28× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold text overlay”, 1.3% ER.
“Tips for a safe Halloween”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with occasional use of rule of thirds for balance.
Voice
“We speak directly to our audience with a friendly and motivational tone, emphasizing support, encouragement, and the pursuit of dreams.”
Recurring marks
- 01bold text overlays
- 02integration of brand logo
- 03sports-themed visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, American Family Insurance is named in 2 of 6 answers.
American Family Insurance is sixth. State Farm is named almost twice as often.
- 01 State Farm 67% #3.0
- 02 USAA 67% #4.2
- 03 Amica 50% #1.3
- 04 Travelers 50% #6.0
- 05 Progressive 50% #6.3
- 06 American Family Insurance YOU 33% #6.0
Buyers asked. AI answered. American Family Insurance was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 57
A 6-colour palette held across 7 posts (consistency 0.57). Recurring marks: bold text overlays, integration of brand logo.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 1.3% engagement; the median post 0.2%. The one that landed opened with “bold text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 15 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 24 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 28× the engagement of your weakest.
#1 · 1.3%
Centered compositions with occasional use of rule of thirds for balance.
“We speak directly to our audience with a friendly and motivational tone, emphasizing support, encouragement, and the pursuit of dreams.”