Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: promotional offer emphasis, brand logos visible (Amazon Pay).
Your best post earns 1.9% engagement; the median post 0.2%.
5 of 5 posts are images. reels and carousels untested.
2 of 5 captions ask the reader to do anything. 2–9 hashtags per post. 25 words on average.
0.1 posts a week between 22 Nov and 18 Aug. Less than one post a week.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“offer highlight”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01promotional offer emphasis
- 02brand logos visible (Amazon Pay)
- 03bold claims/hooks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: promotional offer emphasis, brand logos visible (Amazon Pay).
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 1.9% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 2–9 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 13
0.1 posts a week between 22 Nov and 18 Aug. Less than one post a week.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 1.9%
“brand”