When buyers ask AI about consumer goods, Amazon Basics is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Amazon Basics in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Amazon Basics.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Amazon Basics leads. IKEA is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Amazon BasicsYou 33% #3.0
- 02 IKEA 33% #1.0
- 03 Walmart 33% #3.0
- 04 Aldi 17% #1.0
- 05 Bounty 17% #1.0
- 06 Consumer Reports 17% #1.0
Buyers asked. AI answered. Amazon Basics was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Amazon Basics loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
recommending others
- Which of the 28 websites to get Amazon Basics onto first
- The questions to win, in the order to win them
- What to publish on Amazon Basics's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.2%.
5 of 5 posts are images. reels and carousels untested.
1 of 5 captions asks the reader to do anything. 1 hashtags per post. 10 words on average.
5.6 posts a week between 18 Feb and 24 Feb. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Everything you need for everyday.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and straightforward product presentation
Voice
“We speak directly to our audience, offering simple, relatable, and practical messages that highlight the everyday utility of our products.”
Recurring marks
- 01Use of branded hashtag #amazonbasics
- 02Simple and relatable messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about consumer goods, Amazon Basics is named in 2 of 6 answers.
Amazon Basics leads. IKEA is next.
- 01 Amazon Basics YOU 33% #3.0
- 02 IKEA 33% #1.0
- 03 Walmart 33% #3.0
- 04 Aldi 17% #1.0
- 05 Bounty 17% #1.0
- 06 Consumer Reports 17% #1.0
Buyers asked. AI answered. Amazon Basics was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 74
Your best post earns 0.2% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
1 of 5 captions asks the reader to do anything. 1 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
5.6 posts a week between 18 Feb and 24 Feb. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.2%
Clean and straightforward product presentation
“We speak directly to our audience, offering simple, relatable, and practical messages that highlight the everyday utility of our products.”