When buyers ask AI about investigative journalism news, amaBhungane is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to amaBhungane.
Read from the 6 answers that named amaBhungane.
AI links amaBhungane with this more than any other theme, and rarely credits it for narrow focus. The full report shows the exact wording from each answer.
amaBhungane leads. Daily Maverick is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 amaBhunganeYou 100% #1.2
- 02 Daily Maverick 100% #2.2
- 03 Mail & Guardian 83% #3.0
- 04 News24 67% #4.0
- 05 GroundUp 50% #3.3
- 06 Corruption Watch 50% #5.0
amaBhungane loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get amaBhungane onto first
- The questions to win, in the order to win them
- What to publish on amaBhungane's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: a bold red or accent-coloured headline over a black and white image, an UPDATE stamp to mark follow-up stories.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “D-Day looms for alleged 28s gang boss Ralph Stanfield”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 49 words on average.
2.2 posts a week between 21 Oct and 6 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“D-Day looms for alleged 28s gang boss Ralph Stanfield”, 0.2% ER.
“[WATCH] An incident involving a betting brand promotion ins…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold headline block sits at the top of the frame, with people or a historical photo carrying the lower half of the image.
Voice
“A sober publication that states the facts first and leaves the stakes to the reader.”
Recurring marks
- 01a bold red or accent-coloured headline over a black and white image
- 02an UPDATE stamp to mark follow-up stories
- 03a red monochrome overlay for crime stories
- 04a year label block used for timelines
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about investigative journalism news, amaBhungane is named in 6 of 6 answers.
amaBhungane leads. Daily Maverick is next.
- 01 amaBhungane YOU 100% #1.2
- 02 Daily Maverick 100% #2.2
- 03 Mail & Guardian 83% #3.0
- 04 News24 67% #4.0
- 05 GroundUp 50% #3.3
- 06 Corruption Watch 50% #5.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: a bold red or accent-coloured headline over a black and white image, an UPDATE stamp to mark follow-up stories.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “D-Day looms for alleged 28s gang boss Ralph Stanfield”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 49 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 21 Oct and 6 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.2%
A bold headline block sits at the top of the frame, with people or a historical photo carrying the lower half of the image.
“A sober publication that states the facts first and leaves the stakes to the reader.”