Prepared for ALTRA RUNNING

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

441.8K

Followers

1.0%

Best post ER

0.2%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.39). Recurring marks: Stay Out There, brand logo overlay.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 1.0% engagement; the median post 0.2%. The one that landed opened with “bold_claim”.

Hook formulas

Format range

Reel · Carousel · Image

4 carousels, 1 reel across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 28 words on average.

CTA templates

Cadence

Posts per week

5.0 posts a week between 25 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 13× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 1.0% ERCarousel · 25 Oct 2026

The hook

“bold_claim”

Why it worked

01celebratory, high-impact achievement
02clear brand association with Altra through logo and athlete framing

4,123 likes132 comments

#2 · 0.2% ER

Race day performance with a natural edge.

#3 · 0.2% ER

clear product focus

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“bold_claim”, 1.0% ER.

Weakest

“history made”, 0.1% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.39share of frame

#000000100%

#FFFFFF100%

#FF6A0075%

#1E90FF25%

#1F1F1F25%

#228B2225%

Look

action/portraitclose-up of athlete in motiongroup/collective framing

natural and studio mixes; balanced daylight and controlled lighting

Voice

“brand”

Avg caption

28 words

Language

English

achievement and perseverancecommunity and collaborationbrand mission and mobility/accessible running

Recurring marks

01Stay Out There
02brand logo overlay
03crutches/assistive devices in mobility stories

Subjects, by frequency

athletes in action

brand collaboration/partners

race environment (crowds, finish lines)

gear and apparel close-ups

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

45/100

441.8K

Followers

1.0%

Best post ER

0.2%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 39

A 6-colour palette held across 7 posts (consistency 0.39). Recurring marks: Stay Out There, brand logo overlay.

Fix in full report

Hook strengthBest post vs. median 22

Your best post earns 1.0% engagement; the median post 0.2%. The one that landed opened with “bold_claim”.

Hook formulas

Format rangeReel · Carousel · Image 56

4 carousels, 1 reel across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 14

0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 28 words on average.

CTA templates

CadencePosts per week 95

5.0 posts a week between 25 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 13× the engagement of your weakest.

#1 · 1.0%

The hook

“bold_claim”

Carousel · 25 Oct 2026 · 4,123 likes

01celebratory, high-impact achievement

02clear brand association with Altra through logo and athlete framing

#2 · 0.2% ER

Race day performance with a natural edge.

#3 · 0.2% ER

clear product focus

03All 5 posts, by engagement

25 Oct1 Nov

Best · “bold_claim”, 1.0% ER.

Weakest · “history made”, 0.1% ER.

04Brand signature

100%

75%

action/portraitclose-up of athlete in motiongroup/collective framing

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @altrarunning

5 fixes · competitors · AI answers

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