When buyers ask AI about plant-based dairy alternatives, Alpro is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Alpro.
Read from the 6 answers that named Alpro.
AI links Alpro with this more than any other theme, and rarely credits it for suits cereal. The full report shows the exact wording from each answer.
Alpro leads. Oatly is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AlproYou 100% #1.7
- 02 Oatly 100% #1.5
- 03 Almond Breeze 100% #2.8
Alpro loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Alpro onto first
- The questions to win, in the order to win them
- What to publish on Alpro's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold white title text with a blue outline, the presenter as an everyday user.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “POV: THAT EXTRA HOUR IS GOING STRAIGHT TO BREAKFAST”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 9 words on average.
2.4 posts a week between 24 Oct and 8 Nov.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“POV: THAT EXTRA HOUR IS GOING STRAIGHT TO BREAKFAST”, 0.1% ER.
“How I brave the cold for my Alpro these days.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
a presenter in a bright home kitchen with the product held up or placed in the foreground, and a bold title across the top
Voice
“Playful and self-aware, like a friend joking about the morning routine: sometimes we, sometimes I, always light.”
Recurring marks
- 01bold white title text with a blue outline
- 02the presenter as an everyday user
- 03the product carton placed in the foreground
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about plant-based dairy alternatives, Alpro is named in 6 of 6 answers.
Alpro leads. Oatly is next.
- 01 Alpro YOU 100% #1.7
- 02 Oatly 100% #1.5
- 03 Almond Breeze 100% #2.8
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold white title text with a blue outline, the presenter as an everyday user.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “POV: THAT EXTRA HOUR IS GOING STRAIGHT TO BREAKFAST”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 9 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 24 Oct and 8 Nov.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.1%
a presenter in a bright home kitchen with the product held up or placed in the foreground, and a bold title across the top
“Playful and self-aware, like a friend joking about the morning routine: sometimes we, sometimes I, always light.”