When buyers ask AI about insurance services, Allstate is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Allstate in 5 answers, but ties it to no single idea yet.
Read from the 5 answers that named Allstate.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Allstate leads. USAA is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AllstateYou 83% #3.2
- 02 USAA 67% #3.2
- 03 Travelers 67% #4.0
- 04 State Farm 50% #2.0
- 05 American Family 50% #4.3
- 06 Nationwide 50% #5.0
Buyers asked. AI answered. Allstate was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Allstate loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 5 websites to get Allstate onto first
- The questions to win, in the order to win them
- What to publish on Allstate's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 reel, 1 carousel across 2 posts. images untested.
2 of 2 captions ask the reader to do anything. 0 hashtags per post.
Your best post earned 1.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with a focus on scenes or objects
Voice
“We speak directly to our audience, blending an educational tone with a casual, approachable style.”
Recurring marks
- 01text overlays with emojis
- 02seasonal themes
- 03educational city rankings
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, Allstate is named in 5 of 6 answers.
Allstate leads. USAA is next.
- 01 Allstate YOU 83% #3.2
- 02 USAA 67% #3.2
- 03 Travelers 67% #4.0
- 04 State Farm 50% #2.0
- 05 American Family 50% #4.3
- 06 Nationwide 50% #5.0
Buyers asked. AI answered. Allstate was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Two posts, scored on two things.
Format rangeReel · Carousel · Image 70
1 reel, 1 carousel across 2 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
2 of 2 captions ask the reader to do anything. 0 hashtags per post.
CTA templatesYour best post earned 1.7× the engagement of your weakest.
#1 · 0.1%
centered compositions with a focus on scenes or objects
“We speak directly to our audience, blending an educational tone with a casual, approachable style.”