Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: bold typography overlays, text overlays.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “text overlays”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.
12.0 posts a week between 2 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlays”, 0.1% ER.
“opening question”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
typography-led, centered composition with bold overlays
Voice
“mixed (primarily second person)”
Recurring marks
- 01bold typography overlays
- 02text overlays
- 03peach aesthetic
- 04high-contrast typography
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: bold typography overlays, text overlays.
Fix in full reportHook strengthBest post vs. median 58
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “text overlays”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 95
12.0 posts a week between 2 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.1%
typography-led, centered composition with bold overlays
“mixed (primarily second person)”