When buyers ask AI about handmade ceramics and homeware, Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent leads. Emma Bridgewater is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Alex Allday | Handmade Ceramics & Workshops, Stoke-on-TrentYou 67% #3.7
- 02 Emma Bridgewater 50% #1.3
- 03 Wedgwood 33% #1.5
- 04 Royal Doulton 33% #3.0
- 05 Portmeirion 33% #4.0
- 06 Anita Harris Art Pottery 17% #1.0
Buyers asked. AI answered. Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent onto first
- The questions to win, in the order to win them
- What to publish on Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: text overlays on images, cohesive product styling.
Your best post earns 7.7% engagement; the median post 1.6%. The one that landed opened with “text overlay 'She’s here'”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 107 words on average.
0.9 posts a week between 25 May and 4 Jul. Less than one post a week.
Your best post earned 7.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay 'She’s here'”, 7.7% ER.
“process demonstration”, 1.0% ER.
Lifestyle posts average 4.3%, product showcase posts 1.7%: 2.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“conversational storyteller with emphasis on craft and family moments”
Recurring marks
- 01text overlays on images
- 02cohesive product styling
- 03personal storytelling
- 04studio/display-focused setup
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about handmade ceramics and homeware, Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent is named in 4 of 6 answers.
Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent leads. Emma Bridgewater is next.
- 01 Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent YOU 67% #3.7
- 02 Emma Bridgewater 50% #1.3
- 03 Wedgwood 33% #1.5
- 04 Royal Doulton 33% #3.0
- 05 Portmeirion 33% #4.0
- 06 Anita Harris Art Pottery 17% #1.0
Buyers asked. AI answered. Alex Allday | Handmade Ceramics & Workshops, Stoke-on-Trent was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: text overlays on images, cohesive product styling.
Fix in full reportHook strengthBest post vs. median 21
Your best post earns 7.7% engagement; the median post 1.6%. The one that landed opened with “text overlay 'She’s here'”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 69
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 107 words on average.
CTA templatesCadencePosts per week 28
0.9 posts a week between 25 May and 4 Jul. Less than one post a week.
Best posting windowsYour best post earned 7.9× the engagement of your weakest.
#1 · 7.7%
“conversational storyteller with emphasis on craft and family moments”