Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: black-and-white archival portrait of Einstein, weekday series tag on quote cards.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Saying goodbye to the workweek.”.
4 images, 1 carousel across 5 posts. reels untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 28 words on average.
10.7 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01striking, rarely seen archival image stops the scroll
- 02caption reframes history as a relatable weekly moment
- 03the subject's backward glance visually acts out the caption
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Saying goodbye to the workweek.”, 0.3% ER.
“In what city was Einstein born?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Archival photographs sit in circular or framed crops beside flat, clean text blocks on solid colour fields.
Voice
“A witty historian-friend tone that teases followers with a question and a little history.”
Recurring marks
- 01black-and-white archival portrait of Einstein
- 02weekday series tag on quote cards
- 03flat blue quote template with white sans-serif text
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: black-and-white archival portrait of Einstein, weekday series tag on quote cards.
Fix in full reportHook strengthBest post vs. median 25
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Saying goodbye to the workweek.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 28 words on average.
CTA templatesCadencePosts per week 95
10.7 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.0× the engagement of your weakest.
#1 · 0.3%Archival photographs sit in circular or framed crops beside flat, clean text blocks on solid colour fields.
“A witty historian-friend tone that teases followers with a question and a little history.”