When buyers ask AI about Indoor air quality monitors, Airthings is not in the answers yet.
Xiaomi is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Airthings yet.
Nothing to read yet. This fills in as soon as AI names Airthings.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Airthings was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Airthings
Xiaomi leads. Airthings can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Xiaomi 100% #2.5
- 02 Dyson 83% #2.2
- 03 Airveda 67% #1.0
- 04 IQAir 33% #1.5
- — AirthingsYou 0% Not named
Buyers asked. AI answered. Airthings was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Airthings is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Airthings onto first
- The questions to win, in the order to win them
- What to publish on Airthings's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: Airthings logo, serif headlines on solid colour.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “If you do one thing this month, test your home for radon.”.
3 reels, 1 carousel, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 5–8 hashtags per post. 95 words on average.
7.4 posts a week between 2 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“If you do one thing this month, test your home for radon.”, 0.2% ER.
“Tracking calories but not your air?!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
One idea per frame: a big headline or a single scene, with the swipe arrow or monitor as the only supporting element.
Voice
“A knowing, slightly cheeky Norwegian engineer: states the invisible risk plainly, makes one dry joke, then asks you to test.”
Recurring marks
- 01Airthings logo
- 02serif headlines on solid colour
- 03swipe arrow on carousel covers
- 04radon readings shown as good or poor colour codes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Indoor air quality monitors, Airthings is not in the answers yet.
Xiaomi leads. Airthings can enter with one mention.
- 01 Xiaomi 100% #2.5
- 02 Dyson 83% #2.2
- 03 Airveda 67% #1.0
- 04 IQAir 33% #1.5
- — Airthings YOU 0% Not named
Buyers asked. AI answered. Airthings was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 10
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: Airthings logo, serif headlines on solid colour.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “If you do one thing this month, test your home for radon.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 5–8 hashtags per post. 95 words on average.
CTA templatesCadencePosts per week 95
7.4 posts a week between 2 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.5× the engagement of your weakest.
#1 · 0.2%
One idea per frame: a big headline or a single scene, with the swipe arrow or monitor as the only supporting element.
“A knowing, slightly cheeky Norwegian engineer: states the invisible risk plainly, makes one dry joke, then asks you to test.”