Prepared for AIRBNB

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

7.5M

Followers

0.1%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: formal attire and gala moments, philanthropy framing.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “hosted event”.

Hook formulas

Format range

Reel · Carousel · Image

3 carousels, 2 reels across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

2 of 5 captions ask the reader to do anything. 0 hashtags per post. 46 words on average.

CTA templates

Cadence

Posts per week

12.7 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 27× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERCarousel · 31 Oct 2026

The hook

“hosted event”

Why it worked

01clear demonstration of brand values through a real event
02strong CTA potential via link in bio
03credible social proof through attendees at a philanthropic gala

4,722 likes86 comments

#2 · 0.0% ER

#3 · 0.0% ER

Striking castle architecture and scenic grounds

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“hosted event”, 0.1% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.21share of frame

#D0D0D060%

#FFFFFF60%

#00000040%

#2A2A2A40%

#4A7C2E40%

#6B4F2A40%

Look

centeredrule_of_thirdsgroup_scene_with_foreground_table_and_attendeesarchitectural_frame

soft to natural, stage-like for reels, warm when outdoors polished, high-contrast when needed, natural textures steady, occasional drone-like establishing shots in reels

Voice

“brand”

Avg caption

46 words

Tone

professional yet inspirational, with occasional friendly or witty notes depending on post

emergency housingdisaster reliefphilanthropy partnershipsdonation impactcommunity support

Recurring marks

01formal attire and gala moments
02philanthropy framing
03donation messaging

Subjects, by frequency

people at events

gala environment

architectural/interior details

castle/heritage properties

branding moments

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

48/100

7.5M

Followers

0.1%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 21

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: formal attire and gala moments, philanthropy framing.

Fix in full report

Hook strengthBest post vs. median 20

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “hosted event”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 carousels, 2 reels across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 34

2 of 5 captions ask the reader to do anything. 0 hashtags per post. 46 words on average.

CTA templates

CadencePosts per week 95

12.7 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 27× the engagement of your weakest.

#1 · 0.1%

The hook

“hosted event”

Carousel · 31 Oct 2026 · 4,722 likes

01clear demonstration of brand values through a real event

02strong CTA potential via link in bio

03credible social proof through attendees at a philanthropic gala

#2 · 0.0% ER

#3 · 0.0% ER

Striking castle architecture and scenic grounds

03All 5 posts, by engagement

31 Oct2 Nov

Best · “hosted event”, 0.1% ER.

04Brand signature

60%

40%

centeredrule_of_thirdsgroup_scene_with_foreground_table_and_attendeesarchitectural_frame

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @airbnb

5 fixes · competitors · AI answers

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