Prepared for AIRSOFT INTERNATIONAL

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

3.8K

Followers

8.2%

Best post ER

3.3%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: bold typography overlays, strong branding presence.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 8.2% engagement; the median post 3.3%. The one that landed opened with “It's out!”.

Hook formulas

Format range

Reel · Carousel · Image

3 reels, 2 images across 5 posts. carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 10 words on average.

CTA templates

Cadence

Posts per week

1.3 posts a week between 16 Feb and 14 Mar.

Best posting windows

Posts that worked

Your best post earned 3.2× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 8.2% ERImage · 16 Feb 2017

The hook

“It's out!”

Why it worked

01Clear product promotion
02Strong typography and branding
03Compact caption with hashtags

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“It's out!”, 8.2% ER.

Weakest

“Opening line referencing experimentation with thermal imagi…”, 2.6% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.40share of frame

#000000100%

#1C1C1C67%

#3C3C3C67%

#FFFFFF67%

#1C5FD033%

#1E90FF33%

Look

central subject in a cover-style layout with branding elements and bold typography

diagonal_product_shot_with_logo_framegrid/collagecentral subject with bold typographywhite studio background with logosclose-ups of key features

studio lighting with clean, bright illumination polished, professional texture with crisp edges static or slow panning on product; occasional close-up movement in reels

Voice

“consistent brand voice”

Avg caption

10 words

Language

English

magazine_releaseairsoft gearbrand partnershipsexclusive accessevent presenceproduct focus

Recurring marks

01bold typography overlays
02strong branding presence
03diagonal rifle compositions
04white studio backgrounds with logos
05yellow packaging accents

Subjects, by frequency

airsoft guns/ rifles

brand logos / packaging

tactical gear

magazines / covers

event displays

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

42/100

3.8K

Followers

8.2%

Best post ER

3.3%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 40

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: bold typography overlays, strong branding presence.

Fix in full report

Hook strengthBest post vs. median 40

Your best post earns 8.2% engagement; the median post 3.3%. The one that landed opened with “It's out!”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 reels, 2 images across 5 posts. carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 23

0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 10 words on average.

CTA templates

CadencePosts per week 36

1.3 posts a week between 16 Feb and 14 Mar.

Best posting windows

02Posts that worked

Your best post earned 3.2× the engagement of your weakest.

#1 · 8.2%

The hook

“It's out!”

Image · 16 Feb 2017 · 303 likes

01Clear product promotion

02Strong typography and branding

03Compact caption with hashtags

#2 · 4.7% ER

#3 · 3.3% ER

feature_highlights

03All 5 posts, by engagement

16 Feb14 Mar

Best · “It's out!”, 8.2% ER.

Weakest · “Opening line referencing experimentation with thermal imagi…”, 2.6% ER.

04Brand signature

100%

67%

central subject in a cover-style layout with branding elements and bold typography

diagonal_product_shot_with_logo_framegrid/collagecentral subject with bold typographywhite studio background with logosclose-ups of key features

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @ai_magazine

5 fixes · competitors · AI answers

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