When buyers ask AI about Marketing software and events, Ahrefs is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Ahrefs.
Read from the 5 answers that named Ahrefs.
AI links Ahrefs with this more than any other theme. The full report shows the exact wording from each answer.
Ahrefs leads. Semrush is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AhrefsYou 83% #3.0
- 02 Semrush 50% #2.3
- 03 SD Networking Events 33% #3.0
- 04 SE Ranking 33% #5.5
- 05 Eventbrite 33% #7.5
- 06 Small Business Expo 33% #9.5
Buyers asked. AI answered. Ahrefs was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Ahrefs loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Ahrefs onto first
- The questions to win, in the order to win them
- What to publish on Ahrefs's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What’s Tim Soulo’s secret to his charisma?”.
2 images, 2 reels, 1 carousel across 5 posts.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 81 words on average.
0.2 posts a week between 15 May and 6 Oct. Less than one post a week.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01The caption narrows a broad event recap to one memorable, curiosity-provoking question.
- 02Inviting guests to weigh in suggests a people-centered format with varied perspectives.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What’s Tim Soulo’s secret to his charisma?”, 0.2% ER.
“Quick heads up: Evolve tickets aren't released by date. The…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Structured and clear event coverage
Voice
“Professional yet approachable, with a focus on clarity and engagement.”
Recurring marks
- 01Event-focused storytelling
- 02Highlighting premium experiences
- 03Guest reactions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Marketing software and events, Ahrefs is named in 5 of 6 answers.
Ahrefs leads. Semrush is next.
- 01 Ahrefs YOU 83% #3.0
- 02 Semrush 50% #2.3
- 03 SD Networking Events 33% #3.0
- 04 SE Ranking 33% #5.5
- 05 Eventbrite 33% #7.5
- 06 Small Business Expo 33% #9.5
Buyers asked. AI answered. Ahrefs was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 60
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What’s Tim Soulo’s secret to his charisma?”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 81 words on average.
CTA templatesCadencePosts per week 16
0.2 posts a week between 15 May and 6 Oct. Less than one post a week.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 0.2%Structured and clear event coverage
“Professional yet approachable, with a focus on clarity and engagement.”