When buyers ask AI about global payment processing platform, Adyen is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Adyen.
Read from the 5 answers that named Adyen.
AI links Adyen with this more than any other theme, and rarely credits it for local acquiring. The full report shows the exact wording from each answer.
Adyen leads. Stripe is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AdyenYou 83% #1.2
- 02 Stripe 83% #1.8
- 03 Checkout.com 50% #3.0
- 04 Paddle 17% #1.0
- 05 Worldpay 17% #2.0
- 06 Chargebee 17% #3.0
Buyers asked. AI answered. Adyen was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Adyen loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Adyen onto first
- The questions to win, in the order to win them
- What to publish on Adyen's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: Go Long campaign line, Adyen green accent.
Your best post earns 2.5% engagement; the median post 1.1%. The one that landed opened with “Short term rolls the dice. Long term changes the game.”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 1 hashtags per post. 108 words on average.
4.4 posts a week between 19 Oct and 27 Oct.
Your best post earned 3.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Short term rolls the dice. Long term changes the game.”, 2.5% ER.
“Earlier this month, our Asians @ Adyen ERG hosted AAPI scho…”, 0.8% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single bold message dominates the frame, either as a giant headline or a billboard in a real setting, with the people shots kept loose and conversational.
Voice
“A confident corporate we: it states the problem plainly, then answers it in short, balanced sentences that end on a campaign line.”
Recurring marks
- 01Go Long campaign line
- 02Adyen green accent
- 03dark near-black and white palette
- 04short contrasting headline pairs
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about global payment processing platform, Adyen is named in 5 of 6 answers.
Adyen leads. Stripe is next.
- 01 Adyen YOU 83% #1.2
- 02 Stripe 83% #1.8
- 03 Checkout.com 50% #3.0
- 04 Paddle 17% #1.0
- 05 Worldpay 17% #2.0
- 06 Chargebee 17% #3.0
Buyers asked. AI answered. Adyen was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: Go Long campaign line, Adyen green accent.
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 2.5% engagement; the median post 1.1%. The one that landed opened with “Short term rolls the dice. Long term changes the game.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 16
0 of 5 captions ask the reader to do anything. 1 hashtags per post. 108 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 19 Oct and 27 Oct.
Best posting windowsYour best post earned 3.2× the engagement of your weakest.
#1 · 2.5%
A single bold message dominates the frame, either as a giant headline or a billboard in a real setting, with the people shots kept loose and conversational.
“A confident corporate we: it states the problem plainly, then answers it in short, balanced sentences that end on a campaign line.”