When buyers ask AI about HR software and payroll services, ADP is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. greytHR and Keka are named more often.
AI names ADP in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named ADP.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
ADP is sixth. greytHR is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 greytHR 100% #3.8
- 02 Keka 83% #3.0
- 03 PeopleStrong 83% #3.0
- 04 Darwinbox 83% #3.6
- 05 HROne 83% #4.8
- 06 ADPYou 33% #7.0
Buyers asked. AI answered. ADP was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ADP loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get ADP onto first
- The questions to win, in the order to win them
- What to publish on ADP's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.22). Recurring marks: bold red panel branding, split-screen branding.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “visual credibility”.
3 images, 1 carousel, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 86 words on average.
3.8 posts a week between 21 Oct and 30 Oct.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual credibility”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
portrait-centered with branding elements; text overlays on brand panels; split-layout branding
Voice
“authoritative”
Recurring marks
- 01bold red panel branding
- 02split-screen branding
- 03clear event messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about HR software and payroll services, ADP is named in 2 of 6 answers.
ADP is sixth. greytHR is named almost twice as often.
- 01 greytHR 100% #3.8
- 02 Keka 83% #3.0
- 03 PeopleStrong 83% #3.0
- 04 Darwinbox 83% #3.6
- 05 HROne 83% #4.8
- 06 ADP YOU 33% #7.0
Buyers asked. AI answered. ADP was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 6 posts (consistency 0.22). Recurring marks: bold red panel branding, split-screen branding.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “visual credibility”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 83
4 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 86 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 21 Oct and 30 Oct.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.2%
portrait-centered with branding elements; text overlays on brand panels; split-layout branding
“authoritative”