When buyers ask AI about creative software, Adobe is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Adobe.
Read from the 6 answers that named Adobe.
AI links Adobe with this more than any other theme, and rarely credits it for pricing. The full report shows the exact wording from each answer.
Adobe leads. Canva is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 AdobeYou 100% #2.7
- 02 Canva 50% #4.0
- 03 GIMP 50% #5.0
- 04 Affinity 33% #4.5
- 05 Inkscape 33% #6.0
- 06 Corel 17% #2.0
Adobe loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Adobe onto first
- The questions to win, in the order to win them
- What to publish on Adobe's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Experience creativity cut from a different cloth.”.
3 carousels, 1 image, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 22 words on average.
2.1 posts a week between 12 Oct and 29 Oct.
Your best post earned 5.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Experience creativity cut from a different cloth.”, 0.1% ER.
“Choose your runner and swipe to race!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
““Calling all creatives”: speak directly, keep announcements bright and clear, and give featured artists room for a more considered story.”
Recurring marks
- 01Connects creative work with the people who make it
- 02Moves between creative-community spotlights and Adobe event announcements
- 03Uses concise, energetic hooks such as “Mark your calendars” and “Design by day, rock by night”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about creative software, Adobe is named in 6 of 6 answers.
Adobe leads. Canva is next.
- 01 Adobe YOU 100% #2.7
- 02 Canva 50% #4.0
- 03 GIMP 50% #5.0
- 04 Affinity 33% #4.5
- 05 Inkscape 33% #6.0
- 06 Corel 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Experience creativity cut from a different cloth.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 49
2.1 posts a week between 12 Oct and 29 Oct.
Best posting windowsYour best post earned 5.0× the engagement of your weakest.
#1 · 0.1%
““Calling all creatives”: speak directly, keep announcements bright and clear, and give featured artists room for a more considered story.”