When buyers ask AI about Sportswear and athletic footwear, adidas is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names adidas in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named adidas.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
adidas leads. Nike is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 adidasYou 67% #3.5
- 02 Nike 67% #2.0
- 03 Puma 50% #3.3
- 04 Jolger 50% #3.7
- 05 Asics 50% #4.0
- 06 HYPD Sports 50% #4.0
Buyers asked. AI answered. adidas was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
adidas loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get adidas onto first
- The questions to win, in the order to win them
- What to publish on adidas's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.3% engagement; the median post 0.1%.
4 carousels, 1 image across 5 posts. reels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
1.3 posts a week between 1 Oct and 29 Oct.
Your best post earned 40× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“FUTURE OF STRENGTH”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focus on product details and athlete movements
Voice
“We believe in the power of sport to transform lives, showcasing innovation and celebrating the achievements of athletes worldwide.”
Recurring marks
- 01repeated taglines
- 02product-focused visuals
- 03athlete-centric imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Sportswear and athletic footwear, adidas is named in 4 of 6 answers.
adidas leads. Nike is next.
- 01 adidas YOU 67% #3.5
- 02 Nike 67% #2.0
- 03 Puma 50% #3.3
- 04 Jolger 50% #3.7
- 05 Asics 50% #4.0
- 06 HYPD Sports 50% #4.0
Buyers asked. AI answered. adidas was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 8
Your best post earns 1.3% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 35
1.3 posts a week between 1 Oct and 29 Oct.
Best posting windowsYour best post earned 40× the engagement of your weakest.
#1 · 1.3%
focus on product details and athlete movements
“We believe in the power of sport to transform lives, showcasing innovation and celebrating the achievements of athletes worldwide.”