Prepared for AD AGE

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

562K

Followers

0.4%

Best post ER

0.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: bold typography, text overlays.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “bold_claim opening”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are carousels. reels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 178 words on average.

CTA templates

Cadence

Posts per week

6.0 posts a week between 24 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 40× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.4% ERCarousel · 24 Oct 2026

The hook

“bold_claim opening”

Why it worked

01Clear promotional hook with celebrity involvement
02Seasonal Halloween tie-in aligns with brand timing
03Direct CTA via link in bio reinforces conversion path

2,436 likes33 comments

#2 · 0.3% ER

opening nostalgic line

nostalgia-driven engagement

#3 · 0.1% ER

bold_claim

Clear educational framing about a high-profile ad campaign

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“bold_claim opening”, 0.4% ER.

Weakest

“bold headline”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.40share of frame

#00000086%

#FFFFFF71%

#2B2B2B43%

#4A4A4A29%

#F7931A29%

#FF6A0029%

Look

centered with bold branding

centeredrule_of_thirdsclose-up portrait

studio and natural ambient lighting clean, high-contrast editorial texture minimal motion; static frames predominately

Voice

“authoritative and educational”

Avg caption

178 words

Language

English

craftbrand_identitycollaborationcampaign narrativeoriginsmaker

Recurring marks

01bold typography
02text overlays
03grid collage
04celebrity_collaboration
05seasonal_theme

Subjects, by frequency

branding_logo

person

text_overlay

celebrity/campaign partner

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

50/100

562K

Followers

0.4%

Best post ER

0.1%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 40

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: bold typography, text overlays.

Fix in full report

Hook strengthBest post vs. median 25

Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “bold_claim opening”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are carousels. reels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 178 words on average.

CTA templates

CadencePosts per week 95

6.0 posts a week between 24 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 40× the engagement of your weakest.

#1 · 0.4%

The hook

“bold_claim opening”

Carousel · 24 Oct 2026 · 2,436 likes

01Clear promotional hook with celebrity involvement

02Seasonal Halloween tie-in aligns with brand timing

03Direct CTA via link in bio reinforces conversion path

#2 · 0.3% ER

opening nostalgic line

nostalgia-driven engagement

#3 · 0.1% ER

bold_claim

Clear educational framing about a high-profile ad campaign

03All 5 posts, by engagement

24 Oct30 Oct

Best · “bold_claim opening”, 0.4% ER.

Weakest · “bold headline”, 0.0% ER.

04Brand signature

86%

71%

43%

centered with bold branding

centeredrule_of_thirdsclose-up portrait

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @adage

5 fixes · competitors · AI answers

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