When buyers ask AI about charity and non-profit services, Action for Children is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Action for Children in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Action for Children.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Action for Children leads. NSPCC is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Action for ChildrenYou 33% #1.5
- 02 NSPCC 33% #1.5
- 03 Barnardo’s 33% #2.5
- 04 National Children’s Bureau 33% #5.5
- 05 Cash for Kids 17% #1.0
- 06 Crisis 17% #1.0
Buyers asked. AI answered. Action for Children was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Action for Children loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 22 websites to get Action for Children onto first
- The questions to win, in the order to win them
- What to publish on Action for Children's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.41). Recurring marks: text overlays, use of bold claims.
Your best post earns 114.4% engagement; the median post 0.1%.
2 carousels, 2 reels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 107 words on average.
1.2 posts a week between 7 Oct and 5 Nov.
Your best post earned 1353× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Meet Callum 👋 Our Young Persons Worker”, 0.1% ER.
Inspirational posts average 57.2%, promotional posts 2.5%: 23× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on people and text overlays
Voice
“We speak with warmth and purpose, sharing heartfelt stories and calls to action that inspire our audience to make a difference.”
Recurring marks
- 01text overlays
- 02use of bold claims
- 03emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about charity and non-profit services, Action for Children is named in 2 of 6 answers.
Action for Children leads. NSPCC is next.
- 01 Action for Children YOU 33% #1.5
- 02 NSPCC 33% #1.5
- 03 Barnardo’s 33% #2.5
- 04 National Children’s Bureau 33% #5.5
- 05 Cash for Kids 17% #1.0
- 06 Crisis 17% #1.0
Buyers asked. AI answered. Action for Children was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 41
A 6-colour palette held across 6 posts (consistency 0.41). Recurring marks: text overlays, use of bold claims.
Fix in full reportHook strengthBest post vs. median 0
Your best post earns 114.4% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 107 words on average.
CTA templatesCadencePosts per week 34
1.2 posts a week between 7 Oct and 5 Nov.
Best posting windowsYour best post earned 1353× the engagement of your weakest.
#1 · 114.4%
Centered compositions with a focus on people and text overlays
“We speak with warmth and purpose, sharing heartfelt stories and calls to action that inspire our audience to make a difference.”