Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold sans-serif text overlays indicating the cleaning task, satisfying before/after action.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Nieuwsgierig naar hoe de zomer er bij ons uitzag...”.
8 reels, 2 carousels across 10 posts. images untested.
4 of 10 captions ask the reader to do anything. 0–4 hashtags per post. 22 words on average.
2.2 posts a week between 26 Jul and 27 Aug.
Your best post earned 6.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Nieuwsgierig naar hoe de zomer er bij ons uitzag...”, 0.3% ER.
“Droom jij ook van schone voegen...”, 0.0% ER.
Behind the scenes posts average 0.2%, product showcase posts 0.1%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A mix of centered product showcases and dynamic, diagonal close-ups focusing on the cleaning tool in action.
Voice
“Friendly, conversational Dutch. Often starts with a direct, relatable question addressing a common household pain point, followed by a lighthearted tone and spaced hashtags.”
Recurring marks
- 01bold sans-serif text overlays indicating the cleaning task
- 02satisfying before/after action
- 03occasional pet cameos
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold sans-serif text overlays indicating the cleaning task, satisfying before/after action.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Nieuwsgierig naar hoe de zomer er bij ons uitzag...”.
Hook formulasFormat rangeReel · Carousel · Image 56
8 reels, 2 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 53
4 of 10 captions ask the reader to do anything. 0–4 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 26 Jul and 27 Aug.
Best posting windowsYour best post earned 6.8× the engagement of your weakest.
#1 · 0.3%
A mix of centered product showcases and dynamic, diagonal close-ups focusing on the cleaning tool in action.
“Friendly, conversational Dutch. Often starts with a direct, relatable question addressing a common household pain point, followed by a lighthearted tone and spaced hashtags.”