Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: bold branding, text overlays.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “text overlay”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 26 words on average.
3.5 posts a week between 23 Oct and 2 Nov.
Your best post earned 8.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay”, 0.5% ER.
“I get emotional thinking about it.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“authoritative yet warm and celebratory”
Recurring marks
- 01bold branding
- 02text overlays
- 03multi-platform logos
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 36
A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: bold branding, text overlays.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 18
0 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 26 words on average.
CTA templatesCadencePosts per week 75
3.5 posts a week between 23 Oct and 2 Nov.
Best posting windowsYour best post earned 8.2× the engagement of your weakest.
#1 · 0.5%
“authoritative yet warm and celebratory”