Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: brand logo visible, overlay text.
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “We asked NYC Marathoners what inspires them to run”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.
18.5 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 68× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We asked NYC Marathoners what inspires them to run”, 0.9% ER.
“opening question”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01brand logo visible
- 02overlay text
- 03finish line imagery
- 04mascot presence
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 49
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: brand logo visible, overlay text.
Fix in full reportHook strengthBest post vs. median 17
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “We asked NYC Marathoners what inspires them to run”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 38
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
18.5 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 68× the engagement of your weakest.
#1 · 0.9%
“brand”