When buyers ask AI about Industrial electrification and automation, ABB is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to ABB.
Read from the 4 answers that named ABB.
AI links ABB with this more than any other theme, and rarely credits it for system integration. The full report shows the exact wording from each answer.
ABB leads. Schneider Electric is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ABBYou 67% #2.7
- 02 Schneider Electric 50% #2.0
- 03 Rockwell Automation 50% #3.3
- 04 Sparsh Automation 50% #4.3
- 05 Mitsubishi Electric 50% #5.3
- 06 Siemens 33% #1.0
Buyers asked. AI answered. ABB was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
ABB loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get ABB onto first
- The questions to win, in the order to win them
- What to publish on ABB's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “We’re proud to announce our partnership with Borussia Dortmund”.
4 carousels, 1 reel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 62 words on average.
4.3 posts a week between 23 Oct and 31 Oct.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We’re proud to announce our partnership with Borussia Dortm…”, 0.2% ER.
“The energy transition is a people project.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“We speak with a professional and inspirational tone, emphasizing innovation, sustainability, and human impact. Our captions are concise, often starting with a bold claim or engaging question, and conclude with a clear call-to-action.”
Recurring marks
- 01focus on innovation and sustainability
- 02highlighting human impact of technology
- 03emphasis on teamwork and collaboration
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Industrial electrification and automation, ABB is named in 4 of 6 answers.
ABB leads. Schneider Electric is next.
- 01 ABB YOU 67% #2.7
- 02 Schneider Electric 50% #2.0
- 03 Rockwell Automation 50% #3.3
- 04 Sparsh Automation 50% #4.3
- 05 Mitsubishi Electric 50% #5.3
- 06 Siemens 33% #1.0
Buyers asked. AI answered. ABB was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 35
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “We’re proud to announce our partnership with Borussia Dortmund”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 53
3 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 62 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 23 Oct and 31 Oct.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 0.2%
“We speak with a professional and inspirational tone, emphasizing innovation, sustainability, and human impact. Our captions are concise, often starting with a bold claim or engaging question, and conclude with a clear call-to-action.”