Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Color-coordinated lifestyle props (like iced lattes or matcha), High-contrast minimalist backgrounds.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “A shade that looks flattering and sounds delicious?”.
6 carousels, 4 reels across 10 posts. images untested.
3 of 10 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
7.9 posts a week between 23 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 91× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Excellent use of color contrast to make the product pop
- 02Relatable lifestyle framing that integrates the product naturally into a daily routine
- 03Short, punchy caption that immediately engages the audience with a sensory question
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A shade that looks flattering and sounds delicious?”, 0.3% ER.
“On Sundays we drink iced coffee in lilac”, 0.0% ER.
Promotional posts average 0.2%, product showcase posts 0.1%: 2.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered framing with clean, balanced lines, often utilizing cropped close-ups to emphasize fabric texture or dynamic, off-center lifestyle poses.
Voice
“Playful, conversational, and highly aesthetic. Often uses short, punchy, single-line hooks referencing colors or daily routines, paired with warm emojis and creator tags. First-person plural ('we') is used to build community.”
Recurring marks
- 01Color-coordinated lifestyle props (like iced lattes or matcha)
- 02High-contrast minimalist backgrounds
- 03Glistening skin texture in studio shots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Color-coordinated lifestyle props (like iced lattes or matcha), High-contrast minimalist backgrounds.
Fix in full reportHook strengthBest post vs. median 54
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “A shade that looks flattering and sounds delicious?”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 carousels, 4 reels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
3 of 10 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 95
7.9 posts a week between 23 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 91× the engagement of your weakest.
#1 · 0.3%Centered framing with clean, balanced lines, often utilizing cropped close-ups to emphasize fabric texture or dynamic, off-center lifestyle poses.
“Playful, conversational, and highly aesthetic. Often uses short, punchy, single-line hooks referencing colors or daily routines, paired with warm emojis and creator tags. First-person plural ('we') is used to build community.”